A few years ago, I had the privilege of working with Maretti Tile, a small porcelain tile company in Florida. Working with my team, Genesis Advertising, I developed a full campaign for them to expand their presence into the local market. After conducting market research, we found that with the economy as it was, and in many ways still is, in 2009, the remodeling sector was quickly growing. We built a campaign targeted towards that sector, with an emphasis on "refinement and affordability."
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